Change has come: Office Image Becomes IMIUM
Office Image has grown organically over the past few years with record revenue and profit figures, leaving the business in a position where it had outgrown its existing brand. After being shortlisted for three awards it was at a time where the Office Image needed to consider its future. The change of name and brand from Office Image to IMIUM™ was beneficial for the company and will play a key role in the development of the business going forward.
IMIUM™, whose client list includes Cardiff University, Swansea University, Cardiff City Council, Savills, Admiral and Cardiff Blues among others, is now aiming to build on the company’s success and explore future expansion plans and new markets.
IMIUM™ a one-of-a-kind and is unique in its approach to projects, clients and the industry, so it is only right that the name and brand also be unique. IMIUM™ is focused on the future; taking the history of the business, industry understanding, design thinking and considered style and service, and driving it forward with new talent, a progressive business process and developed brand feel.
Commenting on IMIUM Ltd’s rebrand, Neil Humphries, Managing Director said;
“It is important that IMIUM™ retains its established values that have been created through Office Image over many years, but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there. We feel it’s important to let people know what IMIUM™ stands for and it is at our disposal to create this. The landscape for refurbishment businesses is rapidly changing and we recognise the need for change.”
Alistair Holland, CEO at Imium commented;
“We have been working towards this point for two years now and this is a hugely exciting time for the evolution of our established business. Having grown organically year of year delivering record revenues and profit last year it is the right time to refresh and change to reflect where our business is and where we want to be. We now offer our services across the entire commercial business landscape not just Offices and we were keen to reflect this. We are hugely proud of our heritage, we have many long serving employees still with us but we have also heavily invested in recruiting some industry leaders to challenge and add value in all that we do. We collectively move forward under the IMIUM brand with an aggressive growth strategy driven by delivering excellence in all that we do”
The new brand identity reflects IMIUM’s™ commitment to provide the very best fit out and refurbishment services in order to meet its UK client’s needs across all business sectors. Through experience IMIUM™ prides itself on challenging and redefining the thought surrounding what a space should be and how it should be used.
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